#WINTERGRILL

Case Study: Four Seasons Fairways

Set the challenge of increasing awareness of our the Four Seasons Fairways brand and to deliver increased bookings for the winter months Peel+Williams created WinterGrill with the Fabulous Baker Brothers, Tom and Henry Herbert.

 

Five online BBQ tutorials were filmed in the resort along with lifestyle content and in-villa recipe cards and promoted via a multi-channel PR and content marketing strategy reaching over 1 million impressions.

 

- over 23,000 Likes

- over 1,000 Comments

- over 1,050,000 Digital Impressions

- Total reach of over 240,000 Individual people

- 1.4 million editorial circulation

 

 

Partners: Flavour Productions | Dengun